THE FOUNDERS:
Living by the sea and both deeply passionate about traveling, culture, and nature, Cyrielle RUSCH and Marine BELLASSEE, two women, one from the French Caribbean and the other from Bordeaux, now both living in the Basque Country in France, met in Indonesia, where they spent many years.
THE BEGINNING
It didn’t take long for them to fall in love with the people, culture, and magnificent traditional fabric of Indonesia: THE BATIK. Designated by UNESCO as a masterpiece of the oral and intangible heritage of humanity, this fabric filled with floral patterns and various meanings, infuses the universe of Ada Perlu.
OUR APPROACH TOWARDS SUSTAINABILITY
Since 2015, this awareness became very clear to them: to develop Ada perlu (which means “a need” in Bahasa Indonesia) with a sustainable and ethical approach.
Working with the locals, respect the good social conditions in order to sublimate this amazing fabric.
The brand raises awareness of ethical fashion.
Ada perlu is the only brand in the world that presents a modern version of Indonesian Batik technique.
Today, the brand designs products with attractive and colorful qualities sold in their traditional Balinese gift boxes.
Each piece is designed in France and made by hand in Bali.
WHY IS ADA PERLU DIFFERENT FROM OTHER BRANDS ?
First launched around one single product: the puffy panties with the square boxes, the brand continues to expand these collections season after season.
The brand decided to go further into the sustainable and ethical approach idea. Today, Ada perlu offers a range of products that have a double, and sometimes even a triple, purpose.
Underwear is not normally worn as a swimsuit, because the clothing in which we swim in needs to be made out of a certain material in order to withstand the action of chlorine or salt, as well as not absorb water, making it harder for us to swim in. Ada perlu found the solution and went back to what it should be.
Who has never dreamed of being able to wear underwear as a swimsuit or a swimsuit as underwear? Who has never dreamed of being able to reuse their packaging as a jewelry box?
