WHY IS ADA PERLU DIFFERENT FROM OTHER BRANDS ?
First launched around one single product: the puffy panties with the square boxes, the brand continues to expand these collections season after season.
The brand decided to go further into the sustainable and ethical approach idea. Today, Ada perlu offers a range of products that have a double, and sometimes even a triple, purpose.
Underwear is not normally worn as a swimsuit, because the clothing in which we swim in needs to be made out of a certain material in order to withstand the action of chlorine or salt, as well as not absorb water, making it harder for us to swim in. Ada perlu found the solution and went back to what it should be.
Who has never dreamed of being able to wear underwear as a swimsuit or a swimsuit as underwear? Who has never dreamed of being able to reuse their packaging as a jewelry box?