Since 2015, Marine and Cyrielle realized that we must act now.

We must change and return to a sustainable and slow lifestyle.

Our behaviors are the key to our future.

Let us think daily about our needs, our desires.

It’s time to consume less but better, change our habits that destroy our environment, and return to a slower lifestyle.

SLOW FASHION & TRENDY.

The expression of slow is an expression in “opposition to fast fashion and fast living.”

S stands for “sustainable”, having no impact on the environment.

L stands for”local” production of handcrafted and handmade products.

O stands for “Organic”,  small scale production, more natural farming methods.

W stands for “Whole”, untreated products.

The main goal of Ada perlu is to consume slow.

REDUCE OUR CARBON FOOT PRINT 

Ada Perlu wants to leave less footprint on the planet. Therefore, its main vision is to set up strategy management for the company respecting our mama nature in order to continue the  zero waste movement. The brand selects natural materials from sustainable development.

WORK WITH LOCALS & SPREAD THE BATIK AROUND THE WORLD. 

Ada perlu shows to the world that it’s possible to sublimate and make an ancestral technique culture known throughout the world, by having a little impact on the environment, and by respecting the good working conditions of local workers.

AN ACTOR OF CHANGE.

Every little bit counts.

The brand tries to respect every detail: PLASTIC FREE. Instead, Ada perlu uses polybags made from cassava fibers.

COLLABORATE WITH ITS PARTNERS

Much more than a simple Ada Perlu brand, try every day, having a leading role with associations and committing to specific missions as much as possible.