In addition to using reusable packaging, Ada perlu also makes the choice to follow the zero waste movement and to carry out UPCYCLING
Cyrielle and Marine decide to throw as little as possible, they reuse all their scraps of tissue to create new products with an upcycling approach.
Creation of additional and trendy accessories such as scrunchies and headbands.
10 tonnes of plastic produced per second worldwide, 9 billion tonnes accumulated since 1950… The consequences of this accumulation are dramatic.
Only 9% of plastic is recycled worldwide. 12% cremated and 79% accumulated in landfills or the ocean. 1.6 million square kilometers of marine litter, it is called the Seventh Continent.
In addition to polluting our oceans, plastic bags can block waterways and accentuate natural disasters. By plugging drains and providing breeding grounds for mosquitoes and parasites, they can increase the transmission of vector-borne diseases like malaria, which is already very prevalent in some countries like Indonesia. Most of the plastic is thrown on the ground or burned by locals, and it takes thousands of years to disappear.
There is no denying that plastic waste contributes to the ecological devastation of the Earth and to human health problems. This is why Ada Perlu decided to ban plastic from her production to the distribution system.
BUT HOW DO WE REPLACE PLASTIC BAGS WHICH STORAGE, GUARANTEES FIRST USE, AS WELL AS A GARMENT’S HYGIENE?
The brand opts for the use of cassava-based, reusable, and above all 100% biodegradable polybags from the Indonesian company which is produced in Bali (Ada Perlu’s goal is to centralize its production in the same place).
The bags do not contain any petroleum-based components. Bioplastics are now used as they are perceived as environmentally friendly and non-toxic. They currently represent less than one percent of the total global market but is expected to grow by at least 20-30% in the coming years. Eco bags can dissolve in the water without harming the environment.
Please note that for a plant-based alternative to have a low environmental impact, the crops must be maintained in a sustainable manner.