In order to minimize its footprint on the planet and keep the cultural side, the brand is moving towards two production processes:
1. Keep the traditional Indonesian batik print produced by the locals in an ethical manner, only for the cotton fabric, to keep the cultural aspect.
2. Design and print their own designs inspired by Indonesian batik on organic natural fibers certified standard 100 by Oeko-tex 100 for the sustainable aspect.
INDONESIAN BATIK, CULTUREL HERITAGE.
Indonesian Batik was added to UNESCO’s Intangible Cultural Heritage of Humanity list in 2009, and has been internationally recognized as an historical fabric of human civilization.
The Javanese word has the same root as the word “titill” which means point. Batik linked to the ancient kingdoms of the island which have the main centers of traditional textiles. The batik technique remains generally the same according to the Indonesian regions, only the patterns differ. Generally the craftsman comes to draw the patterns beforehand on a cotton fabric, preferably white. Then he painstakingly applies hot wax to his designs to protect them from coloring.
ADA PERLU FOCUS ON THE PATTERNS
Ada Perlu focuses not only on the batik technique but on the patterns and keeps the printing process simple and not traditional.
In the past, some patterns were exclusively reserved for royal families and court aristocrats. They also marked the influence of the dynasty reigning through precise symbols and colors. Traditionally, indigo, yellows, reds, or brown were used. The motifs are very often used to mark important and symbolic moments in the life of Indonesians.
The design of batik reached its peak during the 19th century but declined throughout the 20th century, especially after the Independence of Indonesia and the westernization of the country. Batik is usually worn with traditional costumes, whether for traditional dances or for official and religious ceremonies.
HIGHLIGHT THE BATIK ON THE INTERNATIONAL SCENE
The aim of the brand is to honor batik, especially on the international scale, to resume practice by modernizing it. The main objective is also to promote Indonesian culture and pass on this centuries-old heritage to future generations. The fruit of delicate work, batik remains one of the artistic symbols of Indonesians. What remains proud and proud of this priceless art!
ORGANIC AND CERTIFIED NATURAL FIBERS
Ada perlu selects 100% natural materials totally devoided from polyester, to create collections of lingerie, swimwear, and trendy accessories.
The products are handmade and the brand uses cotton or a blend of organic cotton and bamboo. Its ink is certified Standard 100 by Oekotex.
Ada perlu mainly uses digital printing, because traditional printing uses chemical and toxic products rejected in nature and rarely treated. There is less dye wastage, the ink is printed on demand and can be used on the entire surface of the fabric or for the implementation of specific patterns, thus reducing the losses.
The brand is committed to consolidating all of its orders from Bali into one, in order to reduce its greenhouse gas emissions.
WHY THE BRAND USES NATURAL FIBERS INSTEAD OF SYNTHETIC FIBERS?
Synthetic fibers are generally produced chemically by petroleum precursors, which gives a wide range of materials with diverse properties. These fibers have been developed to improve mechanical performance and reduce production costs compared to natural fibers.
Unfortunately, synthetic fibers are currently the most used in the textile industry.
Although these fibers are cheaper than natural fibers and require even less water for production, these fibers are not biodegradable and pollute the environment because they are derived from petroleum and toxic products. The manufacturing process of synthetic and artificial fiber fabrics releases toxic waste that ends up directly in the oceans and rivers.
Even after the clothing transformation process, the synthetic fiber continues to pollute the environment, as it releases plastic microparticles during washing.
Today, new studies show that huge amounts of tiny fibers from synthetic fabrics end up in the oceans from our washing machines …
Microplastics released from the textile and other industries that also produce petroleum-based items end up in the oceans and are eaten by smaller organisms, such as plankton. These small organisms are at the bottom of the food chain, which means they are eaten by other animals, such as fish, turtles, etc.
From the moment microplastics enter the food chain, a bioaccumulation effect occurs, which means that the further we are in the food chain, the more plastic or microplastic we consume.
Unlike all the negative impacts of synthetic fibers on the environment, natural fibers have far fewer negative impacts on nature. The advantages are numerous like being biodegradable, recyclable, and renewable. However, there is still a downside with the use of pesticides. This chemical interfering with living things and harms nature. In this sense, it is preferable to choose clothes made out of organic natural fibers.
Ada Perlu reuses all of its offcuts of tissue in order to create new products and to follow this Zero Waste approach.
EVERYTHING STARTS WITH A SMALL GESTURE, RESPECT OUR PLANET, CONSUME In MODERATION, CONSUME BETTER, CONSUME WELL.